Retrospec
Retrospec is a California-based company that designs and sells outdoor gear for people of all ages, abilities, and skill levels. They offer a range of products including bikes, bike accessories, as well as outdoor equipment like paddle boards, skateboards, and more! Retrospec’s goal is to make nature accessible and enjoyable for everyone, and their products are designed to be affordable and durable.
I was brought on as a freelance designer to help support the marketing department on a wide range of projects. My role ensured visual consistency across various brand touchpoints, including email, web, social, and paid ads. I worked alongside designers, a copywriter, and a project manager to transform company and product stories into compelling visuals that resonated with our target audience.
I was brought on as a freelance designer to help support the marketing department on a wide range of projects. My role ensured visual consistency across various brand touchpoints, including email, web, social, and paid ads. I worked alongside designers, a copywriter, and a project manager to transform company and product stories into compelling visuals that resonated with our target audience.
Role / Timeline
Freelance Designer
December 2023 - April 2024
December 2023 - April 2024
Marketing Emails
I built upon Retrospec's existing brand to freshen up email
designs, aiming to appeal to a more youthful crowd.
designs, aiming to appeal to a more youthful crowd.
Paid Ads
I designed and updated their paid ads creative for
platforms like Instagram, Meta, Pinterest, and TikTok.
platforms like Instagram, Meta, Pinterest, and TikTok.
